Can family robots innovation disrupt Google and Bing?


Last month I saw promotion video of family robot Jibo (https://www.youtube.com/watch?v=3N1Q8oFpX1Y) and Amazon Echo Alexa (http://www.amazon.com/oc/echo). Both products are example of how Internet of Thing is becoming part of our lives. It’s interesting to see how next generation robots will support us in day-to-day activities and will become our family members.

Firstly congratulation to both the companies which dare to think beyond conventional thinking and create a hi-tech product which can help every family members and extended family too!!!!

Thinking from innovation perspective I believe both products have potential and are promising to disrupt our de-facto helper Google and Bing and acutely or obtusely impact existing search engine market.

Both products are ideal candidate for disrupting existing market and players as both products have simplified user experience and have limited features which customer can most easily utilise which have ability to disrupt undisputed and established leader – Google in search engine market and establish as niche products.

Thinking from devil’s advocate perspective one can argue that every new product introduction is market is projected as “game changer” and “innovative product” which will disrupt the market.

For any ICT product to disrupt the market must prove it on three disruptive enablers namely: New Technology, New business model and new value chain.

All three disruptive enablers are vital for any product to be trust disruptive innovation. Home robots are using predominantly using combination of voice and video along with cloud and information management.

Home robots may offer new business models by offering free and premium services differentiation however currently both companies are experimenting with market to understand user reactions.

Lets compare home robots features with search engines:

Google or Bing offers multiple web pages of search results for any simple keywords query resulting in “information overload” for users compare to that home robots will answer you with simple, crisp and mostly accurate information and reduce your burden of reading and searching required information from multiple web pages.

Google and Microsoft have added additional features to search engine portals to manage user notes, emails notification, etc whereas home robots offer simple all in one solution with voice recognition features to keep track of your notes, email notifications, handling basic e-commerce orders, etc resulting in ease of use features for users.

Although home robots offer more features compare to existing search engines however those features are versatile and for most of us are more essential from daily usage perspective resulting in home robots acting as single solution for our multiple needs.

One common feature between incumbent search engines and home robots is that both use cloud for operations resulting in features and future scalability.

In early versions both home robots looks promising with simplistic and vital features and ease of use. It is interesting to see whether both home robots providers are able to shake-up Google and Bing and establish as potential competitors.



Engineer by training; Business value advocate by choice. User, Coach, Trainer and active promoter of Business Model Innovation and Design Thinking. (after all its moral obligation when you learn from the best - Stanford Uni) Pivoted from merger and acquisition to digital transformation to defining innovation strategies to building startup to lean and agile delivery. Always inquisitive by nature and creative thinker in action believe in continuing life long learning journey.

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